Welcome
Join the Rowing Revolution at Concept Fitness
STRENGTH. ROWING. HYROX. RECOVERY
About Us
Become a Member
Concept Recovery & Massage Therapy
Concept Recovery & Massage Therapy
Built on Experience. Driven by Purpose.
Concept Fitness was founded by Lizzy and Rob Carson with one mission: to help people become stronger, healthier, and more confident through expert coaching and a supportive community.
As Concept2 Master Instructors with decades of coaching and competitive experience, we’ve dedicated our lives to fitn
Built on Experience. Driven by Purpose.
Concept Fitness was founded by Lizzy and Rob Carson with one mission: to help people become stronger, healthier, and more confident through expert coaching and a supportive community.
As Concept2 Master Instructors with decades of coaching and competitive experience, we’ve dedicated our lives to fitness, rowing, and athletic development. From world-record performances and elite competition to coaching first-time members, we believe everyone deserves knowledgeable instruction, accountability, and encouragement.
At Concept Fitness, we don’t just provide workouts—we provide coaching. Every class is led by experienced professionals committed to helping you move better, get stronger, and perform at your highest level. Whether your goal is improving your health, training for HYROX, learning to row, or earning a college rowing scholarship, we’re here to help you reach your full potential.
Why Choose Concept Fitness?
✔ Concept2 Master Instructors
✔ CrossFit Games Athlete
✔ Multiple Indoor Rowing World Records
✔ Elite Competitive Coaching Experience
✔ HYROX Training & Performance Coaching
✔ Olympic Weightlifting Instruction
✔ College Rowing Recruiting Guidance
✔ Youth & Adult Training Programs
✔ Recovery & Performance Services
✔ Home of the Concept Crew Foundation, a 501(c)(3) nonprofit dedicated to expanding opportunities through the sport of rowing
Membership Options
At Concept Fitness, we believe lasting results come from consistency, expert coaching, and a supportive community. Our memberships are designed to help you build strength, improve endurance, and stay accountable every step of the way.
Unlimited Monthly Membership
Our most popular membership. Enjoy unlimited access to our group training classes, expert coaching, and a community that will challenge and support you every day.
3-Month Training Commitment
Perfect for members ready to establish healthy habits and make measurable progress. Three months provides the consistency needed to see real results.
6-Month Training Commitment
Take your fitness to the next level with a longer commitment focused on building strength, improving performance, and creating lasting lifestyle changes.
12-Month Unlimited Membership
Our best value for members committed to long-term success. Train year-round, stay accountable, and become part of the Concept Fitness community.
Additional Options
Single classes, class packs, youth programs, and specialty services are available through the Concept Fitness App.
Membership Policy
All 3-, 6-, and 12-month memberships are non-refundable, non-transferable, and cannot be paused.
Concept Recovery & Massage Therapy
Concept Recovery & Massage Therapy
Concept Recovery & Massage Therapy
Recover Better. Perform Better.
Training is only half the equation. Recovery is where your body rebuilds, adapts, and comes back stronger.
Our Recovery Room at Concept Fitness is designed to help you reduce muscle soreness, improve circulation, decrease stress, and optimize both physical and mental performance. Whether you’re recovering fro
Recover Better. Perform Better.
Training is only half the equation. Recovery is where your body rebuilds, adapts, and comes back stronger.
Our Recovery Room at Concept Fitness is designed to help you reduce muscle soreness, improve circulation, decrease stress, and optimize both physical and mental performance. Whether you’re recovering from an intense workout, preparing for your next competition, or simply taking time to recharge, our recovery services are here to help.
Traditional Sauna
Experience the benefits of deep, dry heat to relax tight muscles, increase circulation, promote recovery, and provide a peaceful escape from the demands of everyday life.
Infrared Sauna
Infrared heat warms the body from within, helping to reduce inflammation, support muscle recovery, improve circulation, and encourage relaxation at a lower, more comfortable temperature than a traditional sauna.
Cold Plunge
Cold water immersion is one of the most effective recovery tools available. Reduce muscle soreness, decrease inflammation, boost circulation, sharpen mental focus, and leave feeling refreshed and energized.
Contrast Therapy
Take your recovery to the next level by alternating between heat and cold. Contrast therapy combines the benefits of the sauna and cold plunge to help improve circulation, speed recovery, reduce muscle fatigue, and promote overall wellness.
Who Is It For?
Our Recovery Room is perfect for:
- Athletes and active individuals
- Strength training and endurance athletes
- Anyone dealing with muscle soreness or stiffness
- Busy professionals looking to reduce stress
- Anyone who wants to prioritize their health and recovery
Book Your Session
Scheduling is simple through the Concept Fitness App.
- Open the app.
- Select Concept Recovery.
- Choose your recovery service.
- Reserve your preferred time.
Your training deserves great recovery. Make recovery part of your routine and experience the difference.
Crew
Concept Recovery & Massage Therapy
Military. Fire. Police
Competitive Crew Team
Fall • Winter • Spring • Summer Training
Concept Crew offers year-round competitive rowing for middle school and high school athletes who want to develop into stronger, faster, and more confident competitors.
Our program combines elite rowing instruction with strength and conditioning, mobility, mental toughness, and r
Competitive Crew Team
Fall • Winter • Spring • Summer Training
Concept Crew offers year-round competitive rowing for middle school and high school athletes who want to develop into stronger, faster, and more confident competitors.
Our program combines elite rowing instruction with strength and conditioning, mobility, mental toughness, and race preparation. Athletes train on the water during the fall, spring, and summer, while winter focuses on indoor rowing, strength training, and aerobic development to build a foundation for the racing season.
More than a rowing program, Concept Crew is a college development program. We teach athletes the sport of rowing from the ground up while developing the discipline, work ethic, and confidence needed to succeed at the highest level. As athletes progress, we guide them through the entire college recruiting process—from building a competitive rowing résumé and communicating with college coaches to navigating recruiting timelines and showcasing their abilities. Our mission is not only to develop great rowers, but to help student-athletes earn opportunities and gain acceptance into the college of their dreams.
Whether you’re new to rowing or striving to compete at the collegiate level, our experienced coaching staff provides individualized coaching and mentorship every step of the way.
Interested in joining our team?
Text or call 516-592-1456 to schedule an evaluation or learn more about our competitive programs.
Military. Fire. Police
STYKU 3-D Body Scans & Nutritional Support
Military. Fire. Police
Thank You to Our Heroes! 💪
At Concept Fitness, we are proud to support the brave men and women who serve our community and country. To show our gratitude, we’re offering discounts for military personnel, firefighters, and police officers.
Whether you’re looking to build strength, improve endurance, or simply stay active and healthy, our g
Thank You to Our Heroes! 💪
At Concept Fitness, we are proud to support the brave men and women who serve our community and country. To show our gratitude, we’re offering discounts for military personnel, firefighters, and police officers.
Whether you’re looking to build strength, improve endurance, or simply stay active and healthy, our gym is here to help you reach your goals.
This is our way of saying thank you for all you do to protect and serve.
Text 516-592-1456 for 15% off Promo Code for our unlimited monthly classes
HYROX
STYKU 3-D Body Scans & Nutritional Support
STYKU 3-D Body Scans & Nutritional Support
We’re proud to be an Official HYROX Gym — but more importantly, we’re here to prepare you the right way.
At Concept | Fitness, we don’t just run workouts. We coach the details.
We teach:
• Proper rowing and SkiErg mechanics
• The race standards you’ll be held to on competition day
• Efficient transitions
• Smart pacing strategies
• And the aero
We’re proud to be an Official HYROX Gym — but more importantly, we’re here to prepare you the right way.
At Concept | Fitness, we don’t just run workouts. We coach the details.
We teach:
• Proper rowing and SkiErg mechanics
• The race standards you’ll be held to on competition day
• Efficient transitions
• Smart pacing strategies
• And the aerobic capacity required to finish strong
Our HYROX-specific class on Sundays breaks down the movements and standards in detail — but the truth is, every class we run builds the engine, strength, and skill you need for race day.
You won’t show up guessing.
You’ll show up prepared.
HYROX ready starts here. 💥
STYKU 3-D Body Scans & Nutritional Support
STYKU 3-D Body Scans & Nutritional Support
STYKU 3-D Body Scans & Nutritional Support
Book Your STYKU 3D Body Scan Today
Get a detailed look at your body like never before. Our advanced STYKU 3D Body Scan delivers accurate measurements of body fat, lean mass, bone mass, visceral fat, and more—all visualized in a full 3D model. Set goals, track progress, and see real change over time.
Precision Meets Performance
Use your scan
Book Your STYKU 3D Body Scan Today
Get a detailed look at your body like never before. Our advanced STYKU 3D Body Scan delivers accurate measurements of body fat, lean mass, bone mass, visceral fat, and more—all visualized in a full 3D model. Set goals, track progress, and see real change over time.
Precision Meets Performance
Use your scan data to personalize your training with targeted, results-driven strategies. Take the guesswork out of your workouts and unlock your peak potential.
Nutrition Counseling That Works
Pair your training with 1-on-1 nutrition coaching. Receive custom macronutrient plans, weekly check-ins, and ongoing support to stay motivated, educated, and on track.
Concept Conditioning
Concept Conditioning
Concept Conditioning
Workout with us on-line. Download the erg zone app and request the 7 day free trial. Multiple workouts using the row, bike, or ski delivered to you weekly. As well as our workout of the day!
Personal Training
Concept Conditioning
Concept Conditioning
60 minutes with one of our fitness pros where we will provide you with personalized coaching and support.
Intro to THE CLASS
Concept Conditioning
Official Concept2 Indoor Rowing Instructor Certification
Designed to set you up for success, these 3 private sessions cover all the essentials.
Proper Rowing Form — Learn technique to maximize efficiency and prevent injury.
Lifting Fundamentals — Master safe lifting form to build strength confidently.
Monitor Setup — Get hands-on with equipment so you feel comfortable and in control.
Class Format —
Designed to set you up for success, these 3 private sessions cover all the essentials.
Proper Rowing Form — Learn technique to maximize efficiency and prevent injury.
Lifting Fundamentals — Master safe lifting form to build strength confidently.
Monitor Setup — Get hands-on with equipment so you feel comfortable and in control.
Class Format — Experience our most popular class styles and learn how to modify movements to fit your goals so you’re ready to jump in.
All sessions are booked through the Concept Fitness app. View pricing and schedule directly in the app.
Official Concept2 Indoor Rowing Instructor Certification
Official Concept2 Indoor Rowing Instructor Certification
Official Concept2 Indoor Rowing Instructor Certification
Become an officially certified Concept2 Indoor Rowing Instructor while learning directly from experienced coaches who have spent years developing athletes—from beginners to Division I collegiate rowers and world-class indoor rowing competitors.
At Concept Fitness, certification is more than passing an exam. Through our private mentorship m
Become an officially certified Concept2 Indoor Rowing Instructor while learning directly from experienced coaches who have spent years developing athletes—from beginners to Division I collegiate rowers and world-class indoor rowing competitors.
At Concept Fitness, certification is more than passing an exam. Through our private mentorship model, you’ll gain the knowledge, hands-on coaching experience, and confidence to teach rowing safely and effectively.
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Private Mentorship Format
Our certification is delivered through a flexible one-on-one mentorship, allowing you to learn at your own pace while receiving personalized instruction.
The program includes:
- Two private 2-hour coaching sessions
- A live class observation with an experienced instructor
- Hands-on practice coaching and feedback
- Written and practical certification assessments
What You’ll Learn
Rowing Fundamentals
- Proper rowing mechanics and biomechanics
- Machine setup, including drag factor and foot stretcher adjustments
- Stroke sequencing and efficiency
- Identifying and correcting common technique faults
Coaching Skills
- Effective coaching cues and communication
- Teaching athletes of all experience levels
- Programming rowing workouts for fitness and performance
- Pacing, stroke rate, interval training, and 2K preparation
Real-World Coaching
Observe a live class and experience how successful instructors organize sessions, coach movement, provide corrections, and keep athletes engaged. This practical mentorship bridges the gap between learning the material and confidently coaching on your own.
Why Choose Concept Fitness?
As Official Concept2 Master Instructors, we don’t simply teach you how to row—we teach you how to coach.
Our goal is for every instructor to leave with the confidence, knowledge, and practical experience to immediately improve the athletes they coach.
Get Certified
If you’re ready to raise your coaching standard and become an Official Concept2 Indoor Rowing Instructor, contact us to schedule your private mentorship and begin your certification journey.
Untapped Movement & Performance
Official Concept2 Indoor Rowing Instructor Certification
Untapped Movement & Performance
The team at Untapped Movement & Performance specializes in helping people move better, feel better, and return to doing what they love. Using individualized movement assessments, corrective exercise, and performance-based strategies, Chris and Justin work with clients experiencing pain, mobility limitations, or movement dysfunction.
Whethe
The team at Untapped Movement & Performance specializes in helping people move better, feel better, and return to doing what they love. Using individualized movement assessments, corrective exercise, and performance-based strategies, Chris and Justin work with clients experiencing pain, mobility limitations, or movement dysfunction.
Whether you’re recovering from an injury, looking to improve your movement quality, or hoping to perform at a higher level, Untapped Movement & Performance provides personalized care to help you build strength, restore confidence, and move with purpose.
Appointments are available by scheduling directly through the Concept Fitness App or calling 516-716-2009
Massage Therapy
Official Concept2 Indoor Rowing Instructor Certification
Untapped Movement & Performance
Massage Therapy
Take time to recover, relax, and feel your best with licensed massage therapist Allison Perinchief, LMT.
Whether you’re recovering from intense training, dealing with muscle tension, or simply looking to unwind, our massage therapy services are designed to help you move and feel better.
Services Available
- 60-Minute Therapeuti
Massage Therapy
Take time to recover, relax, and feel your best with licensed massage therapist Allison Perinchief, LMT.
Whether you’re recovering from intense training, dealing with muscle tension, or simply looking to unwind, our massage therapy services are designed to help you move and feel better.
Services Available
- 60-Minute Therapeutic Massage – Personalized treatment to relieve muscle tension, improve mobility, reduce stress, and support recovery.
- 10-Minute Chair Massage – A quick, effective session focused on relieving tension in the neck, shoulders, and back—perfect before or after a workout or during a busy day.
How to Book
Appointments are available directly through the Concept Fitness App. Simply open the app, select Massage Therapy, and reserve your session with Allison.
THE CLASS
Mostly Strength Monday
Mostly Strength Monday
Mostly Strength Monday
This class emphasizes strength training, incorporating a variety of equipment such as sleds, dumbbells, barbells, sandbags, and medicine balls. Bodyweight exercises like pull-ups and push-ups may also be included. Each workout is adaptable to suit individual goals and preferences. Today's session will involve less rowing, with a primary focus on building strength.
Strong & Fit
Mostly Strength Monday
Mostly Strength Monday
Strong and Fit is a dynamic blend of weightlifting and rowing, designed to build strength and endurance. Each session challenges you with either EMOM (Every Minute on the Minute) or AMRAP (As Many Rounds As Possible) formats, ensuring you push your limits every time. We lift to build muscle, then hit the rower to boost your cardio—this is the perfect class to get both strong and fit.
Max Work Wednesday
Mostly Strength Monday
Max Work Wednesday
Max Work Wednesday is the ultimate test of endurance and strength! This high-intensity class combines rowing with functional weight training to push your limits. For one hour, we’ll focus on getting as many reps, rounds, and calories as possible. Whether you’re aiming to build muscle, increase stamina, or just crush a mid-week workout, this session will leave you feeling stronger and accomplished. Ready to see how far you can go? Let’s get to work!
Steady Burn
Strong Friday
Max Work Wednesday
Steady Burn is all about endurance and strength. This session focuses on longer rowing intervals paired with bodybuilding movements to build a solid aerobic base. During this class, we prioritize proper form and honor the stroke, ensuring each movement is performed with precision. It’s the perfect opportunity to train in a recovery zone, while still challenging yourself. Whether you're looking to improve your stamina or add variety to your training, this class helps you develop a strong foundation for your fitness goals. Slow and steady wins the race!
Strong Friday
Strong Friday
Strong Friday
Strong Friday is the wild card of the week at Concept Fitness—a celebration of all things fitness! You never know what to expect, but it’s always a good time. Whether we’re skiing, rowing, biking, or mixing in functional strength training movements, this class keeps you on your toes and pushes your limits. Come ready for anything and leave feeling stronger and energized to kick off your weekend!
Sweat & Shred
Strong Friday
Strong Friday
Sweat and Shred is a high-energy, fat-burning workout designed to keep you torching calories long after the class ends. In this 50-minute HIIT session, we alternate between intense rowing intervals and AMRAP circuits to maximize your effort and keep your heart rate up. Get ready to push your limits, sweat hard, and shred through fat while building strength and endurance. Row, AMRAP, row—it’s time to create energy and results!
HYROX Sunday
Silver Strength
HYROX Sunday
HYROX Training at Concept Fitness
This isn’t just a workout. It’s preparation.
Our HYROX training teaches you the exact standards you’ll be held to on race day — so there are no surprises, no penalties, and no wasted effort.
We focus on:
• Proper rowing and SkiErg mechanics
• Station standards and movement efficiency
• Running under fatigue
• Aerobic capacity development
• Smart pacing strategies
You won’t just get fit — you’ll understand the race.
While our Sunday HYROX-specific class dives directly into race simulations and station work, every class at Concept builds the engine, strength, and movement quality you need to perform at your best.
Train with intention. Show up ready.
Lifting
Silver Strength
HYROX Sunday
Join our Lifting Class, where we focus on mastering the fundamentals of Olympic weightlifting! This class emphasizes proper technique, form, and mechanics in key lifts, including the snatch, clean, jerk, deadlift, squat, and bench press. Whether you're looking to refine your technique or build strength, each session includes accessory work and core exercises to complement your lifting routine. Perfect for all levels—come ready to lift, learn, and get stronger!
Silver Strength
Silver Strength
Silver Strength
Silver Strength is our 55+ performance class built around one goal: helping you maintain strength, mobility, and independence as you age.
Each session includes:
• Functional strength training
• Balance and stability work
• Bone-density supporting resistance work
• Light aerobic conditioning
• Mobility and joint care
We teach proper mechanics and move with purpose. The goal is not just to exercise — it’s to build a body that supports your life.
Because strength is the foundation of longevity.
Tuesdays and Thursdays at 10 AM
Sign up on the Concept Fitness App
Concept Crew Foundation
Changing Lives Through the Sport of Rowing
Changing Lives Through the Sport of Rowing
Concept Crew Foundation is a 501(c)(3) nonprofit organization dedicated to making the life-changing sport of rowing accessible to every young person, regardless of financial circumstances or previous athletic experience.
We believe rowing is more than a sport. It teaches discipline, resilience, leadership, accountability, teamwork, and confidence—qualities that help students succeed not only in competition, but in school, college, careers, and life.
Our mission is simple: remove barriers, develop athletes, and create opportunities.
Our Mission
Changing Lives Through the Sport of Rowing
At Concept Crew Foundation, we are committed to introducing middle and high school students to the sport of rowing while building strong, healthy, confident young adults.
Through expert coaching, strength and conditioning, mentorship, leadership development, and college recruiting guidance, we help athletes discover what they are truly capable of.
Whether a student dreams of rowing in college, competing nationally, or simply finding a positive community, our goal is to give every athlete the opportunity to grow.
Girls in Rowing Scholarship
Talent should never be limited by financial circumstances.
The Girls in Rowing Scholarship provides deserving young women with the opportunity to train year-round with Concept Crew Foundation.
Scholarship recipients receive access to:
• Learn to Row instruction
• Year-round rowing training
• Strength and conditioning
• College recruiting guidance
• Leadership and mentorship
• Competitive racing opportunities
• Team apparel and support
Applications are reviewed much like a college scholarship. We look for motivated young women who demonstrate character, work ethic, academic commitment, and the desire to grow both as athletes and as leaders.
Our goal is to identify the next generation of talented female rowers and provide opportunities that can change the course of their lives.
Learn to Row
Everyone starts somewhere.
Our Learn to Row program introduces beginners to one of the fastest-growing collegiate sports in America.
Athletes learn:
• Water safety
• Boat handling
• Rowing technique
• Teamwork
• Strength and conditioning fundamentals
• Confidence on and off the water
No experience is necessary. We welcome students of all athletic backgrounds.
Summer Rowing Camp
Building Athletes for Life
Our Summer Rowing Camp combines on-the-water instruction with strength training and fitness education.
Each day includes:
• On-water rowing instruction
• Ergometer training
• Strength and conditioning
• Team-building activities
• Leadership development
• Fun games and challenges
Whether students are trying rowing for the first time or preparing for the fall racing season, camp provides an exciting environment where athletes improve every day.
Building Athletes for Life
Building Athletes for Life
At Concept Crew, we don’t simply teach rowing—we build athletes.
Our coaching philosophy emphasizes:
• Character before results
• Technical excellence
• Physical preparation
• Mental toughness
• Accountability
• Leadership
• Respect for teammates and competitors
These lessons extend far beyond the boathouse and help prepare students for success in every area of life.
Success Stories
College Commitments
The impact of Concept Crew extends well beyond the finish line.
Our athletes have:
• Earned opportunities to compete at NCAA Division I rowing programs
• Received athletic scholarship offers
• Competed at national regattas
• Developed lifelong friendships and leadership skills
• Gained confidence through sport
• Returned to mentor the next generation of athletes
Many of our former athletes now return to coach and inspire today’s rowers, creating a tradition of excellence that continues to grow.
College Commitments
College Commitments
We are proud of the student-athletes who have continued their rowing careers at the collegiate level.
Recent college commitments include:
• Duke University
• Vanderbilt University
• University of Delaware
• Loyola University Maryland
• LIU
• Iona
Every college commitment represents years of hard work, dedication, and the support of an entire community.
Community Partners, Grants & Sponsors
Community Partners, Grants & Sponsors
The generosity of our community makes our mission possible.
Support from donors, grant organizations, local businesses, and corporate sponsors allows us to provide scholarships, purchase equipment, expand programming, and create opportunities for more young athletes.
Together, we are removing barriers and opening doors through sport.
Interested in becoming a sponsor or community partner? We’d love to hear from you.
516-592-1456
Support Our Mission
Proud Sponsor: Brightside Rowing Boat Repair
Community Partners, Grants & Sponsors
Every donation helps a young athlete discover opportunities they may never have imagined.
Your support helps provide:
• Scholarships
• Boats and equipment
• Safety gear
• Coaching and mentorship
• Competition opportunities
• Learn to Row programming
• Community outreach
Together, we can continue changing lives—one athlete, one boat, and one opportunity at a time.
Donate today and help the next generation of rowers discover what’s possible.
Ways to Support Concept Crew Foundation
Your generosity helps us remove financial barriers and provide more young athletes with opportunities through the sport of rowing. Every donation directly supports scholarships, equipment, program development, and athlete opportunities.
Donate by Check
Please make checks payable to:
Concept Crew Inc
7 Hampton Road
Oceanside, NY 11572
Donate Through the Concept Fitness App
- Download the Concept Fitness app.
- Create your profile.
- Tap Buy.
- Select Crew.
- Choose Charitable Donations and complete your contribution.
Tax Information
If your employer offers matching gifts or you need our 501(c)(3) Tax ID (EIN) for tax purposes, please email us and we’ll be happy to provide it.
Email: carson@conceptfitnessny.com
Thank you for helping us build the next generation of rowers and leaders.
Proud Sponsor: Brightside Rowing Boat Repair
Proud Sponsor: Brightside Rowing Boat Repair
Proud Sponsor: Brightside Rowing Boat Repair
Concept Crew is proud to partner with Brightside Rowing, our official boat repair and maintenance sponsor.
Brightside Rowing specializes in composite shell repair, restoration, hardware replacement, and fleet maintenance. Their commitment to quality craftsmanship helps keep our athletes safe and our equipment performing at its best.
As a nonprofit dedicated to introducing young athletes to the sport of rowing and helping them pursue collegiate opportunities, we are grateful for Brightside’s support of our mission and their investment in the next generation of rowers.
Through this partnership, Brightside Rowing helps ensure that Concept Crew’s fleet remains race-ready so our athletes can focus on training, competing, and pursuing their dreams.
Thank you to Brightside Rowing for supporting Concept Crew and youth rowing.
“Keeping our fleet strong. Building opportunities for the next generation.”
College Commitments
Brooke Oldenborg
Brooke Oldenborg
Brooke Oldenborg
Brooke Oldenborg
Kellenberg Memorial Highschool
Program - Concept Crew
Duke 2026
Torrance Feehan
Brooke Oldenborg
Brooke Oldenborg
Torrance Feehan
Long Beach Highschool
Program - Concept Crew
Delaware 2025
Sofia Conry
Brooke Oldenborg
John Karounos
Sofia Conry
Coxswain
Program- Concept Crew
Iona 2025
John Karounos
John Karounos
John Karounos
John Karounos
Long Beach Highschool
Program - Concept Crew
Iona 2024
Molly Thorton
John Karounos
Molly Thorton
Molly Thorton
Sacred Heart Academy
Program- Concept Crew
LIU 2024
Jack Dodd
John Karounos
Molly Thorton
Jack Dodd
Long Beach High School
Program- Concept Crew
LIU 2023
Ava Maidhof
Talene Mastacciuola
Talene Mastacciuola
Ava Maidhof
Kellenberg Memorial High School
Program : Concept Crew
University of Delaware 2026
Talene Mastacciuola
Talene Mastacciuola
Talene Mastacciuola
Talene Mastacciuola
Kellenberg Memorial High School
Program: Concept Crew
Vanderbilt 2026
Caelin Feehan
Talene Mastacciuola
Caelin Feehan
Caelin Feehan
Long Beach High School
Program : Concept Crew
Loyola 2026
MEET THE COACHES
Lizzy Smith Carson
Lizzy Smith Carson
Lizzy Smith Carson
Founder • Owner • Head Coach
Lizzy Carson is the founder and head coach of Concept Fitness and the founder of the Concept Crew Foundation. A CrossFit Games Masters athlete (2021), National Champion rower, and multiple Concept2 Indoor Rowing World Record holder, Lizzy has dedicated her career to helping athletes of all ages reach their full potential.
As a Concept2 Master Instructor, she brings more than two decades of coaching experience and holds numerous professional certifications, including ACE Personal Trainer, CrossFit Level 1 & Level 2 Trainer, USA Weightlifting, Aerobic Capacity, Rowing, Nutrition, Pre/Postnatal Fitness, and Kids & Teens Fitness.
Lizzy is also the author of The Rowing Standard and has helped countless athletes improve their fitness, compete at the highest levels, and earn opportunities to row in college.
Follow on Instagram: @lizzycarson.row
Rob Carson
Lizzy Smith Carson
Lizzy Smith Carson
Co-Founder • Head Programmer • Head Rowing Coach
Known around the gym as the “evil genius” behind the programming, Rob Carson is the head programmer and head rowing coach at Concept Fitness. A Concept2 Master Instructor, World Champion rower, police officer, and Long Beach High School Varsity Ice Hockey Coach, Rob brings decades of coaching and performance experience to every workout.
Rob is a CrossFit Level 1 Trainer, certified rowing coach, Seminar Flow Master, Level 4 USA Hockey Coach, and head personal trainer. He specializes in aerobic capacity, strength and conditioning, and designing programs that help athletes of all levels perform at their best. A gold medalist in both rowing and the half marathon relay, Rob is passionate about developing resilient, well-rounded athletes.
As co-founder of the Concept Crew Foundation, Rob is committed to creating opportunities for young athletes through the sport of rowing.
Follow on Instagram: @carson.conceptconditioning
Paisley F
Lizzy Smith Carson
Coach
Loves to lift weights, sings and dances and is super nice......unless you don't get the handle past your knee.
Follow on IG: paisleyskyefit
Diego Piedrahita
Coach L1 CrossFit and CrossFit Kids certified trainer, high school sprinter, and life long health and fitness enthusiast.
Torri Feehan
Division I collegiate rower and proud Concept Crew alumna. After developing through our program, she now brings her high-level rowing experience and passion for coaching back to Concept Fitness. Tori loves helping athletes of all ages improve their technique, build confidence, and reach their full potential.
Will Fried
Division I collegiate rower at the University of Alabama and a former standout rower at Chaminade High School. He brings a strong work ethic, competitive experience, and passion for the sport to every class. Will enjoys helping athletes build confidence, improve their technique, and develop both on and off the water.
Customer Reviews
Jade
Ann Marie
Jade
Member since: 2019
From D1 athlete to stronger than ever.
Concept Fitness helped me become stronger than I ever was as a former Division I athlete. Since joining, I’ve become pain-free, completed my first HYROX race, earned podium finishes at local competitions, stayed active through two pregnancies, and am now focused on my second postpartum recovery.
Beyond the workouts, I’ve learned the importance of strength training, nutrition, recovery, and mindset. The coaching feels like personal training in a group setting, and the support from this community has completely changed my confidence and my approach to fitness.
One of my favorite memories was working out alongside my mom and watching her overcome her own health challenges. It reminded me that Concept Fitness truly meets people wherever they are in their journey.
Favorite classes: 5 AM, Silver Strength, and HYROX Sundays.
My advice: You have to experience it to understand it. Stay consistent, try different class times, and you’ll quickly see why this community is so special.
Ava
Ann Marie
Jade
Member since: Summer 2024
In just one year at Concept Fitness, I’ve become stronger, more confident, and more consistent than I ever thought possible. With Lizzy and Rob’s coaching, I’ve overcome my fear of lifting heavy weights, improved my 2K rowing time by nearly 20 seconds, and even achieved my first pull-up.
Training six days a week has given me more energy, better focus, healthier habits, and the confidence to push beyond what I thought I could do. My favorite class is Strong Friday because it challenges me mentally as much as physically, and I always leave feeling accomplished.
What makes Concept Fitness special is the community. The coaches provide personal attention in every class, everyone supports one another, and I’ve made friendships that go far beyond the gym.
My advice: If you want to get stronger, build confidence, and be part of a supportive community that feels like family, don’t hesitate to join. You won’t regret it.
Ann Marie
Ann Marie
Ann Marie
Member since: July 2020
My goal has always been to stay active, healthy, and strong. One of my biggest challenges was recovering from my second knee replacement, and I truly believe Concept Fitness made all the difference. Before surgery, the coaches helped me strengthen the muscles around my knee, and afterward they modified every workout until I was ready to get back on the rower. I was back at the gym in just three weeks, and my recovery was much smoother than my first knee replacement.
What keeps me coming back is the incredible community. The coaches and members create a supportive, encouraging environment where everyone wants to see you succeed. Concept Fitness has helped me continue building my confidence, improve my conditioning, and stay consistent with my health.
My advice: If you’re looking for a welcoming gym that truly feels like family, Concept Fitness is the place to be. It’s the first recommendation I give to anyone looking to improve their fitness.
Adele
Andrew
Ann Marie
Member since: March 2024
After surviving cancer, I made a commitment to become the healthiest and strongest version of myself. My goals were to lose weight, build stamina, and get stronger—and with the support of Concept Fitness, I’ve achieved all three. I also learned how important proper nutrition is, especially getting enough protein as a vegetarian.
Since joining, I have more energy, sleep better, and feel more grounded every day. One of my proudest moments was conquering my fear of the 18-inch box jump. I was convinced I’d fall, but with encouragement from the coaches, I did it—and it was an incredible feeling.
What makes Concept Fitness special is the welcoming, supportive community. Every class is different, everyone encourages one another, and fitness has become a part of my everyday life.
My advice: Don’t procrastinate—join. It will be one of the best decisions you’ll ever make.
Torri
Andrew
Andrew
Member since: Spring 2023
I joined Concept Fitness when Concept Crew came to Long Beach High School, and it completely changed my life. My goal was to become stronger and continue improving in rowing, and with Rob and Lizzy’s coaching, I achieved something I never thought possible—I earned the opportunity to row Division I at the University of Delaware.
The training has made me stronger physically, but even more importantly, it has given me confidence, determination, and a belief in what I’m capable of. Looking back, I never imagined I would become a Division I athlete. It’s incredible what a few years of consistent work can accomplish.
The community is unlike any other gym. The coaches genuinely care, the energy is contagious, and every workout leaves you feeling stronger than when you walked in.
My advice: Join as soon as you can. It will change your life.
Andrew
Andrew
Andrew
Member since: January 2024
I’ve been training for over 20 years, but joining Concept Fitness took my training to another level. After discovering HYROX and training here, I competed in HYROX New York and later achieved one of my biggest goals—finishing HYROX Chicago in under one hour.
Fitness has become my outlet for everything. Whether I’m celebrating a win or dealing with stress, I know I’ll feel better after a workout. My favorite classes are Max Work Wednesday and HYROX Sunday because they challenge me mentally just as much as physically.
What stands out most about Concept Fitness is the welcoming community. People of every age, background, and fitness level train together while pushing each other to improve. The coaching has also helped me train with more intention, focusing on proper movement and performance instead of simply getting through a workout.
My advice: Don’t overthink it—just walk through the door. Give yourself time to adapt, stay consistent, and you’ll be amazed by what you can accomplish.
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